Digital Marketing Course

Overview

Course Overview

Digital Marketing trains students in one of the most in- demand skills in digital space today – Social Media Optimisation and Analytics. Social Media Optimisation helps organisations improve their organic search results, extend their reach and increase opportunities for people to link to their Business while Web analytics is a powerful tool that helps organizations improve customer satisfaction, identify patterns and trends, and make smarter business decisions.

COURSE DURATION

  • 10 Weeks with 3 hours per day and 2 days a week
  • The course comprises of recommended practice hours for every module. Students are advised to self-practice these hours at lab or home.
  • For practice at center-labs the student has to book lab in advance

WHO CAN JOIN THIS COURSE ?

  • Undergraduates / Graduates
  • Working Professionals
  • Post Graduates, MBA

COURSE OBJECTIVE

  • Design interactive Websites using HTML5, CSS3 and JavaScript
  • Optimize Websites using search engine tools
  • Use social media and SMO for interaction and communication and publicity
  • Use social media tools and techniques for mobile communication and publicity
  • Use Analytics to generate detailed statistics about a Website’s traffic and traffic sources and measure conversions
  • Use Apps Reporting API to retrieve usage reports for your domain’s hosted accounts
  • Analyse a Website’s performance and generate reports using Analytics and Reporting tools
  • Develop a project to track the site statistics aligning to business objectives and goals
  • Learn types & technology of Digital advertisement to drive customer engagement & traffic on website

EXIT PROFILE

  • SEO Professional
  • Digital Marketing Professional
  • Data Analytics Professional
  • SMO Specialist web analytics & digital marketing courses

Course fee : KES 60,000.

Course location: Edulink International College Nairobi, Ngong Road- Ndemi Road Junction.

Course duration : 10 Weeks

Course intake dates : September -2018, January -2019

Course minimum entry requirements :

  • Kenya Certificate of Secondary Education (KCSE) minimum grade D+
  • International Baccalaureate (IB)
  • International General Certificate of Secondary Education (IGCSE)
  • General Certificate of Education (GCE)
What you will study
Module Duration
(Instructional Hours)
Theory Lab Practice
Search Marketing 12 3 9 6
Social Media Marketing 24 15 9 12
Social Marketing Optimization 9 3 6 3
Content Marketing 12 3 9 6
Affiliate Marketing 3 3 0 3
Inbound Marketing 3 3 0 3
Email Marketing 9 3 6 3
Lead Nurturing 9 9 0 3
Legal, Ecommerce 3 3 0 3
Web Technologies 9 9 0 3
Analytics 9 3 6 3
Project 18 3 15 0
Total Hours 120 60 60 48